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The fashion brand NÜ was first introduced in Denmark in 1997.  Their dream was to create a world of sophisticated, edgy and feminine fashion with the strong and style-conscious woman in mind.

The vision for NÜ’ has always remained clear: To create luxurious quality fashion that has a raw, feminine and sophisticated simplicity; to run a healthy company with happy employees; and to be socially responsible with a focus on ethical production and good working conditions.